Hiring: Lifecycle Marketing Manager Company: Bentley Systems Location: Denver, CO Job Posted Time: 2026-09-15 12:56:42 Employment Type: Hybrid Target Skills & Keywords : Project Management, Quality Assurance, SaaS, Salesforce About the job Required Skills: •Working across Product Marketing, Product, Customer Success, Sales, Marketing Operations, and Analytics, you will define lifecycle journeys and audience segmentation, and build and maintain the programs that deliver them. The position calls for equal fluency in program strategy, marketing automation, and performance analysis. •Lifecycle Strategy and Program Ownership •Own the customer lifecycle marketing roadmap spanning onboarding, activation, adoption, engagement, retention, renewal, cross-sell, and win-back. •Map customer journeys by persona, lifecycle stage, and product usage, identifying the moments where marketing intervention changes outcomes. •Define the contact strategy and communication governance that determine cadence, channel priority, and message hierarchy across the customer base. •Develop segmentation and personalization frameworks grounded in behavioral, firmographic, and product usage data. •Translate business objectives for adoption, retention, and expansion into program-level goals, forecasts, and reporting commitments. •Build and maintain automated customer journeys, nurture streams, and triggered campaigns in Marketo. Qualifications: •Five or more years of experience in lifecycle marketing, customer marketing, CRM marketing, or marketing automation, including ownership of programs from strategy through execution. •Demonstrated experience designing and operating multi-stage customer journeys tied to retention or expansion goals. •Hands-on proficiency with Marketo, including program build, smart campaign logic, and administration. •Strong command of segmentation, personalization, and behavioral targeting. •Analytical fluency, including performance reporting, cohort analysis, and test design. •Excellent project management and cross-functional communication skills. •Bachelor’s degree in Marketing, Business, Communications, or equivalent experience. •Operational familiarity with customer health scoring, churn modeling, or lifecycle analytics. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!