Lifecycle & Loyalty Manager

Aescape - New York, NY

Hiring: Lifecycle & Loyalty Manager Company: Aescape Location: New York, NY Job Posted Time: 2026-09-10 12:54:49 Employment Type: On-site Target Skills & Keywords : SQL, Salesforce About the job Experience: •4+ years in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription, fitness, hospitality, or multi-location retail. Required Skills: •Work in a tight loop with Content, Product Marketing, and Analytics. Content gives you the creative and the story. Product Marketing gives you the positioning and the launch calendar. Analytics gives you the read. You own the programs, the calendar, the test plan, and the results. •This is a builder role. Aescape is scaling across partner locations, and the lifecycle system needs to scale with it. If this sounds like you, we’d love to hear from you! •Recovery works when it is a routine. Aescape's growth depends on guests moving from a first session to a weekly habit, and on those guests telling other people. •This role owns that transition. You will decide how Aescape talks to guests between sessions, what makes them come back, and what makes them bring someone with them. The programs you build become the demand engine underneath every partner location we open. •Own the programs that turn interest into a booked first session, across email, SMS, in-app, and web surfaces. •Build and optimize onboarding and first-booking journeys for new guests, including partner-sourced audiences. •Reduce time to first session and lift first-booking rate as primary metrics. •Partner with Product Marketing on offer structure, packages, and promotional mechanics. Qualifications: •A lifecycle operator who thinks in journeys and cohorts, not one-off sends. •Comfortable owning a number and reporting on it honestly. •Rigorous about data, targeting, and QA, with a strong instinct for copy and offer. •Able to move from strategy to build to read without waiting for a handoff. •Collaborative across Content, Product Marketing, Analytics, Revenue, and partner teams. •Energized by building a system from the early innings rather than inheriting a finished one. •Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers. You build in the tool yourself. •Track record of measurable lift in conversion, repeat rate, or revenue per customer, with the ability to explain how you got it. •Strong test-and-learn discipline, including experiment design and reading results with statistical care. •Comfort with SQL or a BI tool for pulling your own audiences and validating your own reporting. Compensation: •$130,000 - $150,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!