Hiring: Lifecycle & CRM Manager Company: Zipline Location: South San Francisco, CA Job Posted Time: 2026-09-03 14:35:31 Target Skills & Keywords : Project Management About the job Experience: •7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or a related field. Required Skills: •This role is ideal for someone who enjoys building and operating. You'll help expand our capabilities while ensuring the campaigns that grow the business are executed with speed, quality, and precision. •Plan and execute customer campaigns across email, push, SMS, and in-app messaging. •Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value. •Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines. •Manage the lifecycle marketing calendar, supporting market-level initiatives, partner campaigns, seasonal moments, and other business priorities. •Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard. •Partner with Analytics and Data Science to measure campaign performance, identify customer insights, and recommend opportunities to improve future campaigns. •Expand testing, automation, personalization, and operational efficiency across the lifecycle program. Qualifications: •Hands-on experience planning and launching campaigns across email, push, SMS, and in-app messaging. •In-depth knowledge of customer segmentation, personalization, experimentation, campaign measurement, and lifecycle marketing best practices. •Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously. •Excellent attention to detail and a high bar for execution. •Comfort operating in fast-moving, ambiguous environments while balancing multiple business priorities. •Strong communication and collaboration skills across marketing, commercial, creative, and analytical teams. •What Else You Need To Know Compensation: •$150,000 - $190,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!