Hiring: Lead Product & Lifecycle Growth Marketer Company: Scribd, Inc. Location: Phoenix, AZ Job Posted Time: 2026-09-17 09:06:32 Target Skills & Keywords : AutoCAD, CAD, Phoenix About the job Experience: •6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution. Required Skills: •This is a senior individual contributor role built for a self-starter who is energized by both the strategy and the build. You'll go from a launch narrative one day to building the campaign in Iterable the next, and you'll go hands-on whenever that's the fastest path to impact. •Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage. •Lead go-to-market for new features and product updates, from concept through launch and adoption. •Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup. •Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments. •Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice. •Define the metrics, set targets, instrument tracking before launch, and report on impact. •Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook. Qualifications: •A track record of owning GTM strategy and shipping the execution yourself. •Hands-on experience building campaigns in a marketing automation platform (Iterable or similar). •Strong writing skills, with the ability to own brand voice and turn it into copy that ships. •Comfort self-serving in data: you can read a query or dashboard and use it to make decisions. •A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading. •At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. •In the state of California, the reasonably expected salary range is between $144,000 [minimum salary in our lowest geographic market within California] to $216,500 [maximum salary in our highest geographic market within California]. •In the United States, outside of California, the reasonably expected salary range is between $119,000 [minimum salary in our lowest US geographic market outside of California] to $205,500 [maximum salary in our highest US geographic market outside of California]. •In Canada, the reasonably expected salary range is between $151,000 CAD[minimum salary in our lowest geographic market] to $192,000 CAD[maximum salary in our highest geographic market]. •Are you currently based in a location where Scribd, Inc. can employ you? Compensation: •Flexible work environment (work from home / hybrid options) •This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!