Hiring: Lead, Organic Search & AI Content Strategy Company: Gildan Location: Winston-Salem, NC Job Posted Time: 2026-09-14 13:43:57 Target Skills & Keywords : Content Strategy, Embedded Systems, LLM, Product Management, UX Writing About the job Experience: •5+ years in organic search, SEO/content strategy, or e-commerce content, with demonstrated ownership of discovery strategy. Required Skills: •Working with E-Commerce, Brand Marketing, Creative, UX, Analytics, and Product Management, the Manager ensures digital content is optimized for how customers actually search today: keywords, conversational questions, and AI-generated recommendations. •Organic Search, AEO & GEO Strategy •Own the organic discovery strategy across search engines, answer engines, and AI-driven platforms, targeting visibility, traffic, and share of recommendation. •Drive on-page strategy: keyword architecture, content structure, internal linking, metadata, and content refresh programs. •Build content structured for answer visibility inside AI assistants and answer engines. •Lead AEO strategy that aligns content with customer questions, conversational search behavior, and intent-based journeys. •Implement GEO practices that improve brand presence in generative AI platforms, LLM search experiences, and AI-generated recommendations. •Track emerging shifts in search and AI discovery and adapt strategy proactively. Qualifications: •Strong command of SEO and organic search performance measurement, plus working knowledge of AEO and GEO. •Hands-on prompt engineering experience: building prompts, directing AI tools and agents, and producing quality content through AI workflows. •Hands-on copywriting and editorial experience. You need to have written and edited strong copy yourself to effectively direct and quality-control AI-generated content. •Sound editorial judgment and the ability to apply brand voice and enforce copy quality and retailer standards. •Demonstrated capacity to translate complex product features into clear customer benefits. •Bachelor's degree in Marketing, Communications, Journalism, English, or related field, or equivalent experience. •Apparel, consumer goods, retail, or e-commerce experience. •Operational familiarity with customer journey mapping, UX writing, and conversion rate optimization. •Prompt Engineering & AI Agent Direction Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!