Hiring: Lead, Media and Demand Generation Company: Royal Caribbean Group Location: Miami, FL Job Posted Time: 2026-09-10 13:13:52 Employment Type: On-site Target Skills & Keywords : A/B Testing, Asana, HTML, Jira, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Project Management, Salesforce About the job Experience: •6+ years of Proven experience in CRM, with a focus on Salesforce Marketing Cloud Required Skills: •Take the lead with email marketing strategies that will support the business needs and initiatives. •Develop and implement automated marketing campaigns to nurture leads, drive engagement, achieve marketing goals. •Lead and oversee prioritization/timelines of projects with outside teams (Creative, BI, RM, legal/external legal departments) •Monitor and analyze campaign performance, providing insights for continuous improvement. •Optimize our email templates using graphics, personalization, and advanced features •Enhance guest engagement with communications utilizing gamification •Lead A/B testing to optimize email initiatives and results. •Actively facilitate and support creation of CRM comms segmentation strategy playbook Qualifications: •Bachelor’s degree in Marketing, Advertising, or related field experience. •Knowledge of project management tools like: Workfront, Asana, Jira to manage channel requests across all areas included but not limited to: the creative team, web content, BI for audience building and analytics requests •Must be self-starter, proactive and solution focused •Must be able to lead projects across multiple stakeholders •Strong organizational skills, project management and the ability to juggle multiple assignments Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!