Hiring: Lead Emerging Channels & Territory Development - East Company: Sigma Location: New York, NY Job Posted Time: 2026-09-10 11:07:26 Employment Type: Contract / Hybrid About the job Required Skills: •Some travel to our Vernon, CA office. •Lead new business development within independent markets in under-represented territories, including but not limited to prospecting and relationship-building through account activation and first shipment; build and maintain relationships with key buyers, distributors, and operators across target geographies. •Identify, evaluate, and prioritize emerging and non-traditional channel opportunities; develop channel-specific go-to-market strategies, including distribution models, pricing architecture, pack configurations, product-market fit recommendations, and promotional frameworks. •Design scalable commercial frameworks for each channel, ensuring new ventures launch on a durable and repeatable foundation; establish best-in-class systems and processes for channel onboarding, performance tracking, and account management. •Build and refine distribution models that enable efficient, cost-effective coverage of independent and under-represented markets, including DSD, broadline distributor, and hybrid approaches. •Build the business case for new channel investments, including revenue potential, margin implications, and resource requirements; share channel learnings and best practices across the broader commercial team to inform category and brand strategy. •Track and report channel performance against revenue targets, distribution goals, and launch milestones; provide the Director with regular pipeline updates, channel performance summaries, and emerging opportunity assessments. •Build, lead, and organize field sales teams as needed for new venture development. Qualifications: •Proven experience in sales, negotiation, or a customer-facing role. •Strong communication, persuasion, and interpersonal skills. •Demonstrated ability to negotiate confidently and ethically. •Results-driven mindset with strong closing skills. •Demonstrated capacity to work independently and manage multiple opportunities simultaneously. •Proficiency with CRM systems and basic sales reporting tools. •Five to seven years of CPG food experience with exposure to channel strategy, business development, or non-traditional retail. •Strong analytical and commercial acumen, with the ability to build a business case, size an opportunity, and assess channel economics. •Excellent cross-functional collaboration skills and comfort working in ambiguous, build-from-scratch environments. •Strong communication and storytelling skills, with the ability to translate channel data into clear strategic recommendations. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!