Hiring: Lead, Casino Database Marketing Company: Royal Caribbean Group Location: Miami, FL Job Posted Time: 2026-09-10 13:13:52 Employment Type: Full-time Target Skills & Keywords : Microsoft Excel, Microsoft PowerPoint, Project Management, SQL, Segment About the job Experience: •3 to 5 years database marketing required. •5 years database marketing required. Required Skills: •The success of this role will be measured by growth in bookings (both through CO & web bookings), Net Gaming Revenue, conversion and the marketable database. This role will report to Senior Manager, Casino Database Marketing. •Oversee all casino database marketing campaigns, as well as analyzing the database & brainstorming for growth opportunities. •Own the relationship with marketing, web, ecommerce, VIP services, RM, and all other stakeholders involved in a Web Targeted Offer & project manage from the campaign creation to deployment to ensure seamless launch. •Lead projects related to web offers, web testing, and transition of the manual CO process to an automated web & digital experience. •Partner cross-functionally with web & VIP services to ensure all different campaign types are supported on web platforms. •Brainstorm new creative segmented and automated campaigns to deploy via app and Web. •Segment casino marketing database and determine offers for database marketing campaigns that maximize profitability of targeted player groups through segmentation testing and analysis. •Own casino marketing testing program, including proposal of tests, overseeing the analysis/reporting of tests, and ensuring learnings are incorporated into all casino channels. Qualifications: •College degree required. 3 to 5 years database marketing required. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!