Hiring: Lead Analyst - Digital SEO Company: Lowe's Companies, Inc. Location: Mooresville, NC Job Posted Time: 2026-09-17 10:31:45 Target Skills & Keywords : Content Strategy, Google Analytics About the job Experience: •3-5 years of experience executing SEO strategies across local SEO, on-page optimization, keyword research, content gap analysis, structured data, internal linking, content optimization, and search intent analysis. •7 years of total experience across SEO, digital marketing, ecommerce, web analytics, or related digital business work, including hands-on SEO experience. •5 years of experience executing SEO strategies across local SEO, on-page optimization, keyword research, content gap analysis, structured data, internal linking, content optimization, and search intent analysis. Required Skills: •Interface directly with a Winning Team •Analyze organic search performance across traffic, rankings, revenue, search demand, content visibility, customer discovery, and AI-driven search trends to identify opportunities, quantify business impact, and inform enterprise SEO strategies. •Identify, prioritize, and recommend SEO opportunities related to content optimization, structured data, internal linking, local SEO, page experience, search intent alignment, and ecommerce discoverability to increase organic visibility, improve customer discovery, and drive qualified traffic growth. •Lead the development of SEO strategy execution plan, opportunity-sizing frameworks, testing plans, performance measurement approaches, and roadmap recommendations that support enterprise digital growth objectives. •Establish SEO priorities and influence cross-functional roadmaps by serving as a trusted advisor to Product, Merchandising, Content, UX, Engineering, and Marketing partners. •Use tools such as Adobe Analytics, Google Search Console, SEMrush, Botify, Profound, Screaming Frog, and other SEO platforms to identify trends, evaluate opportunities, and develop strategic recommendations. •Evaluate visibility across AI answer engines, generative search experiences, and emerging discovery channels, including brand presence, content inclusion, citation patterns, answer accuracy, and optimization opportunities. •Lead complex SEO initiatives and experimentation efforts, validating results and translating findings into scalable recommendations and best practices. Qualifications: •Bachelor’s degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable •Operational familiarity with AI-powered search experiences, generative answer platforms, structured content, entity optimization, and emerging discovery channels. •We encourage you to apply even if you do not have all the preferred skills or experience.* •For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!