Hiring: Law Firm Digital Strategist Company: Rankings.io Location: St Louis, MO Job Posted Time: 2026-09-12 11:00:18 Employment Type: Remote Target Skills & Keywords : Lit, Segment, Zoom About the job Experience: •5+ years of digital marketing experience, including responsibility for developing client strategies, evaluating performance, and recommending priorities across multiple channels. Required Skills: •Client Objective Translation and Roadmap Ownership •Assess each client’s market, competitive position, desired case mix, geographic priorities, and budget to identify opportunities and constraints. •Partner with the Account Manager and client to establish realistic growth objectives, accounting for intake performance, firm capacity, and the time required to produce results. •Translate objectives into measurable roadmaps covering at least three months, with priorities, milestones, KPIs, and a clear rationale for the recommended approach. •Maintain an active roadmap for every assigned client, preparing the next segment before the current one ends. Develop longer-term plans when client goals or complexity require them. •Evaluate opportunities across GEO, SEO, Local SEO, paid media, video, organic social, content, link building, CRO, creative, web, and analytics. •Establish priorities based on expected impact, dependencies, available resources, and approved client scope and budget. Identify when additional investment or approval is needed. •Partner with channel experts to ensure execution plans support the roadmap while allowing specialists to determine the best technical approach. Qualifications: •Strong understanding across multiple disciplines: SEO and Local SEO, with the ability to evaluate how GEO, paid search, paid social, CRO, content, and video contribute to a shared objective. Deep expertise in every channel is not required. •Demonstrated ability to connect multiple channels into a practical plan, explain investment tradeoffs, and adjust priorities based on results. •Demonstrated capacity to assess a client’s market, competitive position, business goals, budget, and constraints before recommending an approach. •Strong analytical skills, including experience interpreting data from GA4, Google Search Console, advertising platforms, call tracking, CRM systems, SEO tools, or comparable reporting environments. •Demonstrated capacity to influence priorities and resolve disagreements constructively with Account Managers, channel specialists, and department leaders. •Strong written communication and organizational skills, with the ability to prioritize strategic attention across a substantial client portfolio. •Agency experience managing multiple concurrent client strategies is preferred. Legal marketing experience is a plus but is not required. •Client outcomes: Progress toward agreed objectives, including qualified leads, acquisition efficiency, and signed cases where reliable data is available. Outcomes are evaluated in the context of approved budgets,execution, intake performance, and client decisions. •Strategic effectiveness: Clear diagnosis, justified priorities, realistic sequencing, and a measurable connection between recommended work and client objectives. •Planning and follow-through: Active roadmaps for all assigned clients, completed monthly checkpoints, timely identification of risks, and consistent follow-through on corrective actions. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!