Integrated Marketing Manager
Guardian Life - New York, NY
Hiring: Integrated Marketing Manager Company: Guardian Life Location: New York, NY Job Posted Time: 2026-09-14 07:43:24 Employment Type: Full-time About the job Experience: •8 years of relevant experience in integrated marketing, campaign management, CRM, loyalty‑related roles, and/or digital retailing. Required Skills: •Integrated Campaign Planning & Program Management: 40% •Independently program‑manage campaigns from initiation through delivery, ensuring alignment to defined objectives, audiences, timelines, and success metrics. •Architect and manage campaign journeys across content, channels, and touchpoints, applying best practices from loyalty, CRM, and cross‑industry engagement models. •Lead Workfront‑based campaign planning, tracking milestones, dependencies, and approvals to ensure on‑time delivery. •Own digital retailing / e-tailing of our partnerships, identifying best practices and working with the stakeholder communities above to apply those best practices in the spirit for continuous improvement for all •Cross‑Functional Leadership & Workstream Coordination: 20% •Serve as the primary day‑to‑day point of contact for cross‑functional marketing workstreams, internal agency partners, and select external partners, ensuring clarity, momentum, and accountability. •Lead regular working sessions and status reviews, identifying risks early and recommending practical solutions to keep initiatives on track. Qualifications: •4–8 years of relevant experience in integrated marketing, campaign management, CRM, loyalty‑related roles, and/or digital retailing. •Demonstrated experience leading complex, cross‑functional marketing initiatives end‑to‑end. •Strong familiarity with CRM, lifecycle marketing, and campaign analytics; ability to connect tactics to engagement outcomes. •Advanced project management skills; prior experience using Workfront or similar tools preferred. •Bachelor’s degree in Marketing, Business, Communications, or equivalent experience. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!