Hiring: Integrated Marketing Communications Manager (Coffee Category) Company: VeSync Location: Tustin, CA Job Posted Time: 2026-09-03 10:46:23 Employment Type: On-site Target Skills & Keywords : A/B Testing, Product Strategy, Project Management About the job Experience: •5+ years of experience in integrated marketing planning and productmarketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market. •At least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market. Required Skills: •Partner cross-functionally with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence. •Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis). •Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix). •Integrated Campaign Management (50%) •Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns tailored to regional audiences to drive product awareness and adoption. •Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting. •Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance. •Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations. Compensation: •100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents! Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!