Head of Search & AI Visibility
Vasion - St George, UT
Hiring: Head of Search & AI Visibility Company: Vasion Location: St George, UT Job Posted Time: 2026-09-10 12:34:39 Employment Type: Remote Target Skills & Keywords : Data Warehouse, Digital Transformation, LLM, SaaS, Snowflake About the job Experience: •10+ years of experience in SEO, CRO, digital analytics, or growth marketing, including senior-level ownership of organic and conversion strategy Required Skills: •Organic Search & AI Visibility Strategy •Own Vasion's SEO strategy across technical, content, and international SEO (AMER, APAC, EMEA) •Own Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, ensuring Vasion is cited and recommended across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and emerging answer engines •Own brand and AI-visibility monitoring — tracking sentiment and share of voice across search, AI assistants, Reddit, and social — partnering with PR and Product Marketing to close visibility and sentiment gaps against competitors •Own competitive and keyword intelligence: rank tracking, share of voice, and keyword-gap analysis against competitors - Manage the agency relationships, including scope, deliverables, and performance accountability •Own the CRO program end-to-end: hypothesis generation, A/B and multivariate test design, execution, analysis, and rollout •Build and continuously refine funnel maps for the website and lead-generation landing pages, using both quantitative and behavioral signals to find friction and prioritize tests •Partner with the web team on landing page design and implementation, translating test results into shipped improvements Qualifications: •Deep hands-on expertise in technical SEO (schema, structured data, crawlability, site speed) and keyword strategy •Proven track record owning a CRO program end-to-end — hypothesis generation, A/B and multivariate testing, funnel analysis, and landing page optimization — with hands-on experience in platforms like VWO or Optimizely •Demonstrated experience building AEO/GEO strategies for visibility across AI assistants and answer engines •Strong command of GA4 and modern web/digital analytics platforms, with experience integrating marketing data into broader BI/data warehouse systems (e.g., Snowflake) •Excellent cross-functional communication skills, with a track record of influencing stakeholders across marketing, product, sales, and PR •B2B SaaS or technology industry experience; e-commerce background a plus given its emphasis on CRO discipline •Comfort directing or building AI-assisted workflows/agents to scale reporting and monitoring efficiently •Highly analytical and self-directed, with comfort operating autonomously in a newly created role Compensation: •401k with company match and immediate vesting Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!