Head of Product Marketing

Fonoa - New York, NY

Hiring: Head of Product Marketing Company: Fonoa Location: New York, NY Job Posted Time: 2026-09-02 17:59:19 Employment Type: Full-time Target Skills & Keywords: Product Marketing, B2B SaaS, API-first, Fintech, Positioning & Messaging, Go-to-Market Strategy, Product Launches, Competitive Positioning, Sales Enablement, Pricing & Packaging, Voice of Customer, Dual-Buyer Marketing, Series B–D, Scale-up Experience: - 5–8 years of B2B product marketing experience, ideally at a high-growth SaaS, API-first, or fintech company at Series B to D stage - Scale-up experience strongly preferred - Experience marketing to both technical buyers (engineers, CTOs) and business buyers (CFOs, finance leaders) within the same company - Has lived through a major repositioning where messaging, pitch, website, and competitive frame all had to change - Senior individual contributor role with no direct reports; hands-on, high-visibility, founder-level partnership with Product, Revenue, and Customer Success across EMEA and the Americas Required Skills: - Product narrative & positioning: own the category frame and evolve messaging discipline as the product ships - Go-to-market & launches: own launch PMM for AI product releases, including external narrative, sales talk track, battle cards, and analyst angle - Competitive positioning: own the competitive landscape narrative and maintain live, usable battle cards with a clear point of view - Sales enablement: own first-call deck, persona one-pagers, module decks, objection-handling guides, and ROI framing - Pricing & packaging narrative: partner with Finance and Product to frame pricing across enterprise ACV, PLG tier, and usage-based AI pricing - Proof-point development: turn customer outcomes into case studies, reference quotes, and solution-outcome numbers - Voice of the market: read competitor releases, listen to sales calls, and feed patterns back into messaging and roadmap Qualifications: - Proven ability to translate complex regulatory and technical concepts into clear, compelling value for buyers - Strong cross-functional collaboration skills across Product, Sales, and Marketing - Ability to drive a narrative shift from compliance-first messaging to business transformation, speaking directly to the CFO as executive buyer - Pattern recognition and market insight capabilities - Experience operating across multiple regions (EMEA and Americas) preferred Compensation: Not specified Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!