Head of Digital Policy Communications
Coupang - Washington DC-Baltimore Area
Hiring: Head of Digital Policy Communications Company: Coupang Location: Washington DC-Baltimore Area Job Posted Time: 2026-09-10 13:39:55 Employment Type: On-site Target Skills & Keywords : Accessibility, Epic Systems About the job Required Skills: •As a trusted partner to senior leaders across Policy, Communications, Business, and Legal teams, you will shape how Coupang communicates complex policy issues to external audiences in the DC and Seattle markets. You’ll also serve on the front lines of our brand-building and related marketing efforts inside the Beltway and in other priority markets. •You’ll build scalable processes that strengthen Coupang’s digital communications capabilities to support crisis communications and rapid-response efforts, as well as steady-state and high-profile tentpole moments. •Build and lead digital policy communications strategies and rapid-response campaigns that support Coupang’s corporate communications, public policy, and business objectives for US and Washington, DC audiences. •Oversee Coupang’s policy and US corporate digital assets, including the corporate website, newsroom and social media channels. •Direct paid media strategies and targeted advocacy campaigns to amplify key policy messaging and strengthen brand reputation. •Partner closely with Public Policy, Communications, Legal, Government Affairs, and business teams to identify, frame, and communicate priority issues. •Translate complex policy topics into compelling, high-impact digital content for external stakeholders and decision-makers. •Identify risk and mitigate problems before they occur, protecting corporate reputation and brand. Qualifications: •Build and lead digital communications and rapid-response strategies that advance Coupang's public policy, corporate reputation, and business objectives with U.S. and Washington, D.C. audiences. •Oversee Coupang's U.S. digital ecosystem, including corporate websites, newsroom platforms, and social media channels. •Lead paid media and targeted advocacy campaigns that amplify priority messaging, influence key stakeholders, and strengthen brand reputation. •Partner closely with Public Policy, Communications, Legal, Government Affairs, and business leaders to develop and execute integrated communications strategies. •Translate complex policy, regulatory, and business issues into compelling digital content and storytelling for policymakers, media, and other external stakeholders. •Build scalable content operations, including editorial planning, publishing workflows, governance frameworks, and rapid-response processes. •Leverage analytics and audience insights to measure effectiveness, optimize performance, and inform communications strategy. •Anticipate and mitigate reputational risks while ensuring communications readiness during high-profile and fast-moving situations. •Establish best practices for digital storytelling, audience engagement, accessibility, and channel management across platforms. •Lead, develop, and mentor a team of communications professionals while managing agency partners and external vendors. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!