Head of Digital Marketing
Neuberger - New York, NY
Hiring: Head of Digital Marketing Company: Neuberger Location: New York, NY Job Posted Time: 2026-09-13 12:13:48 Target Skills & Keywords : A/B Testing, Accessibility, Azure, Capital Markets, Design System, Figma, GDPR, LLM, Salesforce, UI/UX, WCAG, Wealth Management About the job Experience: •10+ years of progressive digital marketing and website management experience •5+ years in financial services digital marketing — asset management, wealth management, or capital markets preferred •4+ years managing digital marketing teams Required Skills: •Oversee the email marketing system including: strategy, template build, deliverability, and performance analysis; A/B testing, personalization, and governance standards; brand compliance, accessibility, and CAN-SPAM/GDPR adherence. •Own website analytics and reporting infrastructure via Adobe Analytics, Sitecore, and Tableau: Track website KPIs including traffic, engagement, conversion, SEO/GEO metrics, and content effectiveness. Translate data into roadmap prioritization, UX improvements, and resource decisions. Qualifications: •Minimum 5+ years in financial services digital marketing — asset management, wealth management, or capital markets preferred •Demonstrated experience working with AI/LLM tools in a marketing context (e.g., ChatGPT, Claude, Gemini, Jasper, Persado, or similar platforms) •Operational familiarity with prompt engineering, AI content governance, and responsible use frameworks •Key Applications: Sitecore, Azure, Adobe Analytics, Tableau, Crazy Egg, SEO/GEO tools (Google Search Console), Figma, Litmus/Salesforce, TransPerfect, OpenAI/ChatGPT, Claude, Gemini, AI personalization platforms (e.g., Persado, Movable Ink) •Bachelor's degree required; advanced degree preferred •Applicants must be authorized and have the right to work in the country where the role is located without the need for current or future sponsorship. Compensation: •$175,000 - $225,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!