Hiring: HCP Marketing Director, Respiratory Biologics Company: GSK Location: Philadelphia, PA Job Posted Time: 2026-09-10 13:52:19 About the job Experience: •8 + years of experience developing and executing marketing campaigns and strategies. •Minimum 4+ years of progressive marketing experience, including director-level leadership roles. Required Skills: •Refine and execute HCP campaigns focusing on the launch indication that will grow the biologic class and market share. •Identify and prioritize opportunities based on market insights, competitive intelligence, and customer needs. •Lead and oversee identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting, content and message development. •Design and implement innovative, multi-channel marketing campaigns to effectively engage HCPs, ensuring alignment with brand objectives. •Oversee the creation of promotional materials and tools, ensuring compliance with regulatory and industry standards and measurement plans of the tactics to quickly identify drivers and barriers of performance. •Partner with cross-functional teams (Medical, Market Access, Sales, and Analytics) to ensure integrated and impactful tactics. •Standardize monthly review of HCP OKRs that evaluate and diagnose the business and communicate to leadership concisely. •Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them. Qualifications: •Expertise in biologics marketing, with experience in respiratory or specialty care. •First line sales leader and/or leading large teams toward ambitious goals. •Strong analytical skills, translating insights into actionable marketing solutions. •Demonstrated ability to lead and collaborate across a matrix organization. •Excellent communication, presentation, and influencing skills. •Knowledge of regulatory and compliance in the pharmaceutical industry. •If this role excites you, please submit your resume and a short note describing relevant experience and what motivates you about this opportunity. We encourage applicants who are curious, collaborative and focused on making measurable impact for patients. •Bachelor’s degree required; an advanced degree preferred. Compensation: •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!