Hiring: GTM Strategist - New Verticals Company: AirOps Location: Utica-Rome Area Job Posted Time: 2026-09-12 07:37:45 Target Skills & Keywords : Emotion, Linear, ServiceNow, TestNG About the job Experience: •3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role. Required Skills: •We’re looking for a scrappy 0→1 GTM Strategist to help us launch new products and verticals, test positioning in real time, and turn early wins into repeatable sales motions. Working directly alongside our GM of New Verticals, you’ll help reps navigate ambiguous customer conversations and validating what truly resonates in the market. •This is an execution-heavy IC role for someone who thrives in non-linear, zero-to-one environments. You possess the customer empathy to decode unstructured buyer feedback, the judgment to separate signal from noise, and the systems mindset to codify early learnings into scalable playbooks for the broader team. •Turn new product ideas into clear hypotheses we can test with customers. •Partner with sales reps to test positioning, messaging, packaging, and pricing. •Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion. •Identify patterns from customer conversations and share actionable feedback with Product. •Turn successful experiments into repeatable sales motions and clear guidance for the broader team. •Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach. Qualifications: •0→1 builder: You thrive when there isn’t a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration. •Customer and market learner: You can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps. •Live-call SME: You can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined. •Playbook builder: You can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use. •Systems thinker: Once something starts working, your instinct is to make the learning repeatable and easy for others to adopt. •High agency: You can take direction, run with it, and drive work forward without needing constant oversight. •Founder experience or experience as one of the first GTM hires at an early-stage company. •Understanding of SEO and it’s evolution into AEO in the world of AI search •In-depth knowledge of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue. Compensation: •Competitive benefits and rewards package •Equity in a fast-growing startup Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!