Hiring: Growth Marketing Specialist (N. America) Company: iHerb Location: Irvine, CA Job Posted Time: 2026-09-16 10:17:55 Target Skills & Keywords : Amplitude, Google Analytics, Performance Testing About the job Experience: •2 - 5 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. •5 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations. Required Skills: •The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across assigned performance media platforms. •Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting. •Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. •Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans. •Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs. •Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. •Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets. •Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features. Qualifications: •Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels. •Possess a passion for campaign operations, performance analysis, creative testing, and process improvement. •Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting. •Solid functional working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising. •Demonstrated capacity to analyze campaign performance and identify practical optimization opportunities. •Operational familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin. •Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred. •Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once. •Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms. •Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders. Compensation: •$54,063 - $95,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!