Hiring: Growth Marketing Manager, Lifecycle Company: Lyft Location: New York, NY Job Posted Time: 2026-09-11 11:43:55 Target Skills & Keywords : SQL, Segment About the job Experience: •6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap •Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this. •You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs •You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing •You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority Required Skills: •Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user •Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test •Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling •Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership •Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters Compensation: •Great medical, dental, and vision insurance options with additional programs available when enrolled Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!