Hiring: Growth Content Marketing Manager Company: Welldoc Location: Columbia, MD Job Posted Time: 2026-09-12 13:05:16 Target Skills & Keywords : A/B Testing, Content Strategy, Figma, Google Analytics, HubSpot, SOC 2, Salesforce About the job Experience: •3+ years of experience in growth content marketing, B2B copywriting, or social media management within healthcare, digital health, or health tech. •Proven Track Record in Multi-Format Content: Demonstrated experience writing both long-form assets (white papers, case studies, website copy) and short-form paid/organic social content. (Portfolio or campaign links required). •Data-Driven & ROI-Focused: Hands-on experience with reporting, A/B testing, marketing analytics, and linking content metrics to business outcomes and ROI. •Paid Media Expertise: Hands-on experience creating, managing, and optimizing paid social campaigns (LinkedIn, Meta, Google) for lead generation and brand awareness. •Clinical & Technical Acumen: Excellent writing skills with a proven ability to interpret and simplify complex clinical data, scientific principles, and AI healthcare concepts for diverse enterprise and consumer audiences. Required Skills: •Conceptualize, write, and produce high-impact B2B growth marketing collateral, including in-depth case studies, clinical white papers, ROI briefs, e-books, and website landing page copy. •Distill complex clinical data, SaMD capabilities, and AI technology into clear, engaging value propositions for health plans, enterprise employers, health systems, and consumers. •Manage the cross-functional content calendar, ensuring timely execution of long-form assets, sales enablement tools, and campaign launch materials. •Build and execute a comprehensive social media strategy across Corporate, B2B, and B2C channels (LinkedIn, Instagram, Facebook, YouTube, and emerging platforms). •Design and produce engaging social-first messaging and visual assets (posts, carousels, videos, reels) that clearly convey Welldoc’s story, thought leadership, and point of view. •Support corporate communications/PR social initiatives to amplify messaging with key media, industry influencers, and executive thought leadership. •Paid Media, Performance & ROI Measurement •Manage paid social campaigns end-to-end (LinkedIn, Meta, Google Display), optimizing for awareness, engagement, lead generation, Cost-Per-Lead (CPL), and Return on Ad Spend (ROAS). Qualifications: •Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background Compensation: •$85,000 - $125,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!