Hiring: Global Media Strategy Manager, B2B Company: Lenovo Location: United States Job Posted Time: 2026-09-10 07:41:00 Employment Type: Remote Target Skills & Keywords : Foundry About the job Experience: •8+ years in digital media strategy, planning and buying Required Skills: •Coordinate with our Insights COE to be deeply knowledgeable around our target audience segments and inform the evolution and right-sizing of them •Interface directly with our global agencies to develop the Global Strategic Frameworks for our major global campaigns and present them to the markets •Stay close to in-geo Media COE team members to ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across markets •Partner cross-functionally with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiences •Inform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage them •Educate and increase understanding of media principles, strategies, trends and measurement across the marketing organization •Review and enhance media briefs from Global Marketers and facilitate agency briefings •Partner cross-functionally with cross-functional teams (e.g., Operations, Insights, Creative) to ensure that our media, creative, audience and data strategies are aligned and cohesive Qualifications: •Bachelor’s or Master’s degree in Marketing, Advertising, Communications or a related field •Expertise in account-based marketing, with 6sense or a similar platform •Understanding of how B2B media and ABM platforms connect with the marketing ecosystem, including CRM, marketing automation platforms (MAP), CDPs, etc •Knowledge of global media platforms and B2B data providers •Prior employment with a very large matrixed organization, engaging with marketing, tech, operations, agencies and regional teams is a plus •Past support for platform adoption, training and enablement is also a plus •Media research planning: e.g., GWI, IPSOS, Nielsen, Kantar •Media buying platforms: e.g., Google Ads, LinkedIn, Meta, The Trade Desk •ABM B2B data: e.g., 6sense, Bombora, Foundry, DB, Madison Logic, Spiceworks •MarTech AdTech: e.g., ad serving, CRM, MAP, CDPs and audience activation tech Compensation: •Flexible work environment (work from home / hybrid options) •Oh! And if you happen to be an F1 or FIFA fan, that is a bonus for our Media COE and for you! Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!