Hiring: Global Customer Research Analyst – Digital Media (Apps & Websites) Company: General Motors Location: Warren, MI Job Posted Time: 2026-09-12 17:59:53 Employment Type: Full-time Target Skills & Keywords: Market Research, UX/UI Research, Usability Testing, Quantitative Research, Qualitative Research, Digital Media, Apps & Websites, Survey Design, Data Analysis, Qualtrics, UserTesting, Statistical Analysis, Project Management, Vendor Management, AI-Enabled Tools, Consumer Insights, Customer Experience Experience: - 2 years of market research experience, preferably with a focus on digital media, apps, or websites - Experience with UX/UI market research or usability testing platforms (e.g., UserTesting, Qualtrics) - Experience with market research platforms (statistical analysis tools, survey programming tools, etc.) Required Skills: - Independently design and execute quantitative and qualitative research aligned with business objectives, focused on website, apps, and other digital media platforms - Develop research instruments tailored to digital customer experience, including surveys, usability test plans, interview guides, and observational field guides - Translate research findings into clear, actionable recommendations for marketing and other business teams - Manage multiple complex projects simultaneously, anticipating risks, aligning stakeholders, and ensuring high-quality delivery against agreed timeline - Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies - Support ongoing tracking studies and consumer panels related to digital products and experiences - Manage vendor relationships, project logistics, timelines, purchase processes, and invoicing - Explore and apply innovative research approaches, tools, and workflows - Strong analytical skills, with proficiency in running cross-tabs or mining raw data sets - Excellent collaboration and communication skills; able to present findings to diverse audiences - Outstanding organizational and project management skills - Ability to use AI-enabled tools appropriately to support tasks such as questionnaire drafting, open-end synthesis, desk research, and insight summarization - Proficient in Word, PowerPoint, and Excel Qualifications: - Bachelor's degree (preferred in Psychology, Marketing or Business) - Preferred: Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field - Preferred: Experience conducting website and mobile app usability research or related digital experience measurement - Preferred: Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, etc.), and behavioral research - Preferred: Experience using Qualtrics platform (programming, JavaScript, Stats IQ, XM Discover, Text IQ) as well as other DIY survey/sampling tools - Preferred: Experience using mTAB, SPSS, or other statistical tools for analyzing data - Preferred: Familiarity with statistical concepts and applications Compensation: Not specified in the job posting. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!