Hiring: General Manager - Professional Rodeo Cowboys Association Company: LEARFIELD Location: Colorado Springs, CO Job Posted Time: 2026-09-15 10:45:26 Employment Type: On-site About the job Experience: •8+ years of experience in sponsorship sales, sports marketing, or a related B2B revenue-generating role, with a strong track record of driving results. Required Skills: •Serve as the primary liaison between Learfield and the PRCA, overseeing execution of the multimedia rights agreement and ensuring alignment with PRCA values, brand standards, and strategic priorities. •Drive new and renewal partnership and sponsorship sales across local, regional, national, and international opportunities, leveraging PRCA’s live events and owned-and-operated platforms, including ProRodeo.com, social channels, PSN, branded content, promotions, on-site activation, and consumer engagement. •Develop scalable, customized partnership solutions across video, digital, mobile, social, experiential, and other platforms, identifying new revenue opportunities and cultivating relationships to secure deals. •Create sponsorship packages, lead-generation initiatives, and integrated media and activation plans that address client objectives and PRCA needs. •Cultivate and maintain strong relationships with local, regional, and national sponsors and key PRCA rodeo committee stakeholders, identifying opportunities to expand partnerships and enhance sponsor value. •Propose and plan sponsor activations and events, partnering with current and prospective sponsors to develop year-round and event-specific activation strategies. •Negotiate and finalize partnership agreements and manage sales projects through completion, ensuring deadlines and revenue goals are met. •Lead the property team, including sales and activation staff, providing coaching, performance feedback, and professional development. Qualifications: •Demonstrated ability to lead teams and manage others, including experience hiring, coaching, and developing high-performing talent. •Proven success managing complex partnerships and serving as a strategic liaison to executive-level stakeholders, ideally within rodeo, sports, media, or higher education. •In-depth knowledge of integrated marketing solutions, including traditional, digital, social, and experiential channels. •Financial acumen to manage budgets, interpret performance metrics, and drive profitability. •Comfortable navigating change and ambiguity in a fast-paced environment. •Excellent relationship-building, presentation, and communication skills — able to influence and collaborate effectively across internal and external groups. •Strong organizational skills and attention to detail; ability to manage multiple priorities and meet deadlines. •High level of integrity, professionalism, and sound judgment. •Operational familiarity with marketing solutions that include digital and experiential assets. •Bachelor’s degree from an accredited four-year college or university Compensation: •$150,000 - $180,000 / year •Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!