Hiring: Field Marketing Senior Lead Company: Kyndryl Location: Frisco, TX Job Posted Time: 2026-09-16 13:01:25 Target Skills & Keywords : Stakeholder Management About the job Experience: •7+ years of experience in B2B marketing, field marketing, account-based marketing, business development marketing, or related marketing roles. Required Skills: •Field Marketing Senior Lead – Business Development to join our Marketing team. This role is focused on helping Kyndryl create new growth opportunities by opening doors in targeted whitespace, building executive relationships, and supporting the development of net-new logo and new-scope pipeline. •This person will bring a strong hunting mindset, using data, insights, brand positioning, thought leadership, executive engagement, and advisor influence to help Kyndryl show up in new places, build trust with new decision makers, and progress priority opportunities. •Actively facilitate and support development and execution of Business Development field marketing strategies focused on targeted whitespace, net-new logo, and new-scope opportunities. •Partner with Senior Industry Advisors, Sales, Consult, Industry, and Business Development leaders to align on priority accounts, account insights, relationship gaps, and opportunity-creation plans. •Use data, insights, AI tools, agents, and account intelligence to identify target accounts, key personas, relationship paths, market triggers, and relevant entry points for Kyndryl. •Build and activate targeted marketing plans that help open doors before an RFP exists, including executive events, thought leadership, advisor engagement, alliance activations, and tailored client experiences. •Partner with Third-Party Advisors, Alliances, Corporate Affairs, Corporate Communications, and Brand to strengthen Kyndryl’s visibility, credibility, and influence in priority markets and accounts. •Support differentiated client experiences, including workshops and co-creation sessions, to help accelerate engagement, demonstrate innovation, and de-risk opportunity progression. Qualifications: •You are a strategic field marketer with strong business acumen, a growth mindset, and the ability to connect marketing activity to business outcomes. •You are proactive, curious, and comfortable operating in ambiguity. You can connect dots across Sales, Marketing, Alliances, Advisors, Consult, Industry, and executive stakeholders, translating market signals and account intelligence into practical actions that help teams open doors and create momentum. •You are customer-focused, data-informed, and collaborative. You care about building trust, creating relevance, and helping Kyndryl show up differently with clients who may not yet know us well. •Bachelor’s degree in Marketing, Business, Communications, or a related field. •In-depth knowledge of complex B2B sales cycles, pipeline development, opportunity progression, and executive-level buying committees. •Strong ability to use data, insights, AI tools, agents, and account intelligence to guide marketing strategy, targeting, messaging, activation, and follow-up recommendations. •Operational familiarity with Third-Party Advisors, analyst relations, alliance marketing, executive briefings, or co-creation experiences is a plus. •Knowledge of Financial Services, Healthcare, or Communications, Media, and Technology sectors is a plus. •Excellent communication, stakeholder management, and executive presence. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!