Hiring: Field Marketing Manager Company: Harper Location: San Francisco, CA Job Posted Time: 2026-09-03 07:38:03 Employment Type: On-site Target Skills & Keywords : Embedded Systems, Emotion, Segment About the job Experience: •5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role, with a track record of launching or scaling new markets, verticals, or regions (ideally B2B, SMB, or services-heavy industries). •5+ years of experience in field marketing, growth, demand generation, sales, or a closely related GTM role Required Skills: •Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals; learn buyer behavior, decision cycles, and objections in each; and build repeatable vertical-specific playbooks. •Be in the market. Meet customers on-site, attend industry events, host roundtables, and build partnerships — identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand. •Close the GTM feedback loop. Translate field insight into better messaging, landing pages, and demand-gen strategy, and work with sales and engineering to turn what works into automation and tooling — then systematize and scale it across the org. •Experiment and iterate fast. Run fast experiments — events, partnerships, outbound plays, localized campaigns; measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection. Qualifications: •You're an operator who likes owning outcomes, not just planning — energized by being in the market and close to customers. •You think in systems: insight → playbook → automation → scale. •You have 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role, with a track record of launching or scaling new markets, verticals, or regions (ideally B2B, SMB, or services-heavy industries). •You've created field-driven demand — events, partnerships, local campaigns, community-building, direct customer engagement — and owned outcomes tied to pipeline and revenue, not just leads. •You can translate qualitative customer insight into clear GTM playbooks and scalable processes, and communicate crisply what you're seeing and what to do next. •You thrive in fast, noisy, high-velocity environments where priorities change quickly and execution beats polish. •You're willing to be on-site in San Francisco and in the market regularly, and you want to help build something from early innings. •The reality — read this before you apply •Schedule: Monday–Friday, long days, in the building and in the market with the team. •Proven experience launching or scaling new markets, verticals, or regions, ideally in B2B, SMB, or services-heavy industries Compensation: •Health, dental, and vision insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!