Hiring: EverPro - Senior Director of Marketing, Joist Company: EverCommerce Location: United States Job Posted Time: 2026-09-10 12:27:34 Employment Type: Remote Target Skills & Keywords : A/B Testing, Android, Embedded Systems, SaaS, iOS About the job Experience: •10+ years of related industry experience with a product-led growth motion and/or SaaS organization Required Skills: •Develop and implement cohesive go-to-market strategies that drive growth for Joist, a multi-platform (Web/iOS/Android) product-led growth business •Own customer acquisition strategy and performance for Joist across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth — not just top-of-funnel volume — across Web, iOS, and Android •Own Joist's brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement, while evolving how Joist shows up in emerging discovery channels such as AI-powered search and answer engines •Develop and lead lifecycle marketing strategy across onboarding, engagement, monetization, retention, and reactivation, with a material stake in downstream customer value and retention outcomes given the link between acquisition quality, onboarding, positioning, and long-term customer value •Build and scale a rigorous marketing experimentation and measurement culture, including A/B testing, geo-testing, incrementality, attribution, and other approaches that improve decision-making across acquisition and lifecycle •Coordinate closely with Joist's GM, Head of PLG Growth, Product leaders, Data, and central Marketing; concisely analyze, report, and present performance, customer, and growth trends weekly, monthly, and quarterly •Accountable for delivery of demand generation programs for existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events •Measure marketing effectiveness and manage budget allocation with a tight focus on customer growth, revenue impact, efficiency, and return on marketing investment Compensation: •$175,000 - $200,000 / year •Flexible work environment (work from home / hybrid options) •Robust health and wellness benefits, including an annual wellness stipend Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!