Event Marketing Manager
Harbinger - Garden Grove, CA
Hiring: Event Marketing Manager Company: Harbinger Location: Garden Grove, CA Job Posted Time: 2026-09-10 10:36:17 Employment Type: On-site Target Skills & Keywords : Expo, HubSpot, Salesforce About the job Experience: •5+ years of B2B event or field marketing experience, preferably in technology, automotive, mobility, industrial, or another complex-product environment Required Skills: •Events strategy & portfolio: Evaluate trade shows, conferences, ride-and-drives, dealer/fleet events, and owned experiences; recommend where Harbinger should invest and why, prioritized against pipeline goals. •Annual planning & budget: Build the event calendar, define objectives and audiences, forecast spend, manage POs and contracts, and keep the program within budget. •Trade shows & industry events: Plan and execute Harbinger's presence at flagship and industry events — CES, ACT Expo, NTEA Work Truck Week, and more — including booth design and build, vehicle transport, logistics, staffing, messaging, and lead capture. •Ride-and-drives & vehicle demos: Coordinate demo and test-drive events that get fleets and dealers behind the wheel, including the logistics of moving medium-duty vehicles, site selection, permitting, and safety. •Field & dealer events: Support dealer launches, grand openings, and regional fleet events in partnership with the Dealer Marketing team. •Logistics & vendor management: Manage vendors, booth builders, AV, freight and vehicle transport, catering, and on-site production across multiple concurrent events. •Budget & ROI: Own event budgets, negotiate contracts, and track cost-per-lead and pipeline influenced for every event. •Lead operations: Define lead-capture and qualification workflows, align routing and follow-up SLAs with Sales/RevOps in CRM (HubSpot), and monitor completion. Qualifications: •Demonstrated ownership of conferences or trade shows from event selection through on-site delivery and performance reporting •Strong project management skills and judgment to prioritize across overlapping deadlines and changing requirements •Solid functional working knowledge of CRM, marketing automation, and lead-capture/reporting tools (HubSpot, Salesforce, Cvent, or similar) •Clear written and verbal communication and confidence working with customers, partners, speakers, and senior leaders •Able to travel (~35%) and work occasional evenings and weekends when events require it •Based in or able to relocate to the Garden Grove, CA area for on-site work •Automotive, commercial vehicle, or heavy-equipment industry experience Compensation: •$100,000 - $140,000 / year •Comprehensive Health, Dental & Vision (HDV) – 100% employee covered Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!