Email Marketing Manager

JR Cigar - Whippany, NJ

Hiring: Email Marketing Manager Company: JR Cigar Location: Whippany, NJ Job Posted Time: 2026-09-03 11:31:20 Employment Type: Contract Target Skills & Keywords : A/B Testing, BigCommerce, Google Analytics, Project Management, Salesforce, Shopify About the job Experience: •5+ years of experience in retention, lifecycle, CRM, digital, or e-commerce marketing. Required Skills: •Lead retention marketing across email and SMS channels. •Execute and optimize lifecycle marketing programs, including welcome, cart abandonment, post-purchase, loyalty, and win-back journeys. •Manage audience segmentation, personalization, campaign planning, and testing strategies. •Monitor and analyze performance metrics, providing actionable insights and recommendations. •Lead and prioritize the work of a small retention marketing team. •Partner with Creative, E-Commerce, Analytics, IT, and external technology vendors to ensure successful campaign execution. •Maintain campaign quality, compliance, deliverability, and list health. •Document key processes, results, and priorities to support a smooth transition upon completion of the assignment. Qualifications: •Hands-on experience managing email and SMS marketing programs in an e-commerce or direct-to-consumer environment. •Proven success with segmentation, personalization, lifecycle automation, A/B testing, and performance optimization. •In-depth knowledge of key retention metrics, including customer lifetime value (CLV), repeat purchase rate, conversion, and customer reactivation. •Strong analytical skills with the ability to translate data into business recommendations. •Excellent project management, communication, and cross-functional collaboration skills. •Demonstrated capacity to quickly take ownership of an established program and operate independently. •Applied hands-on capability in Listrak required. •Previous experience in a contract, consulting, interim, or leave-coverage role. •Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred. Equivalent experience will be considered. •This position primally involves computer-based work and participation in virtual or in -person meetings. The employee must be able to communicate effectively and work for extended periods using a computer and related office equipment. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!