Hiring: Email Marketing Manager Company: Teachers Federal Credit Union Location: Hauppauge, NY Job Posted Time: 2026-09-10 15:14:51 Employment Type: Full-time Target Skills & Keywords : Accessibility, Content Strategy, GDPR, Project Management, Salesforce About the job Required Skills: •Email Marketing Management: Own the email channel, including campaign planning, content strategy, execution, and performance. Ensure content quality and alignment with brand and business goals. •Lifecycle & Journey Strategy: Own the end-to-end lifecycle strategy, including onboarding, engagement, service adoption, cross-sell, and retention. Design, optimize, and scale automated journeys, including a best-in-class onboarding program. •Email Governance & Channel Management: Establish governance standards and manage intake, prioritization, and the campaign calendar to balance business needs with member experience. •Segmentation, Personalization & Optimization: Develop segmentation and personalization strategies and lead a structured testing roadmap to continuously improve engagement, deliverability, and conversion. •Project Management: Lead email projects from concept through execution, managing timelines, workflows, approvals, and stakeholder communication. •Email Development Collaboration: Define campaign requirements, audience strategy, and content direction. Partner with Salesforce Marketing Cloud teams on build and deployment and enhance automation and personalization capabilities. •Analytics & Reporting: Own performance reporting across key KPIs, delivering insights and recommendations to improve campaign and journey effectiveness. •Compliance & Accessibility: Ensure all communications meet regulatory, compliance, and accessibility standards. Qualifications: •Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or a minimum of eight years directly related experience required •Minimum five years experience in digital marketing, with a strong focus on email marketing, lifecycle marketing, and content strategy required •Certified Salesforce Marketing Cloud Email Specialist preferred •Deep expertise in Salesforce Marketing Cloud, with hands-on proficiency with journey builder, automation studio, and contact builder, as well as audience segmentation, journey builds, and campaign strategy. •Understanding of email deliverability and security standards (e.g., SPF, DKIM, DMARC), enabling effective collaboration with Salesforce Marketing Cloud and cybersecurity teams to maintain inbox placement and sender reputation. •Proven experience establishing email governance and scalable workflows, with strong knowledge of deliverability, testing methodologies (A/B and multivariate), and performance optimization •Strong analytical mindset with the ability to translate data into actionable insights and optimization strategies •Operational familiarity with privacy, compliance, and accessibility standards (e.g., CAN-SPAM, ADA, CCPA, GDPR (optional) •Strong communication and collaboration skills, with the ability to work cross-functionally across marketing, product, compliance, IT, and external partners Compensation: •$93,000 - $116,000 / year •This position is eligible for our annual discretionary bonus program Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!