Hiring: Director Strategic Marketing Company: Yaskawa America, Inc. - Drives & Motion Division Location: Franklin, WI Job Posted Time: 2026-09-10 14:44:04 Target Skills & Keywords : Product Management About the job Experience: •10+ years of progressive global marketing experience Required Skills: •Develop and implement comprehensive strategic marketing plans that fuel growth in key segments such as building automation, Water/Wastewater, Oil & Gas, Food & Beverage, and Industrial applications. •Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities. •Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts. •Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs. •Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement. •Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales. •Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities Qualifications: •Bachelor’s degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required •Industrial Automation industry experience, particularly in strategic marketing or product/market development •Proven success in developing marketing strategies, enabling sales, and growing market share •Willingness and ability to travel 30–50% domestically and internationally •MBA or other advanced degree •Variable Frequency Drive, PV Drive, Robotics or Motion Control experience is highly desired. •Excellent cross-functional collaboration and leadership skills •Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement •Proven business strategy development and execution. •A successful candidate will be a proven leader of marketing strategy with the ability to not only lead but also guide and effectively communicate with all internal and external stakeholders and teams. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!