Hiring: Director, Social Media & Customer Engagement Company: Metagenics Location: Jersey City, NJ Job Posted Time: 2026-09-15 10:44:23 Employment Type: Hybrid About the job Experience: •43 years, Metagenics has had the mission to help people live happier, healthier lives through the life-changing power of nutrition. •3+ years leading and developing teams. •Over 43 years, Metagenics has had the mission to help people live happier, healthier lives through the life-changing power of nutrition. Required Skills: •Own & Execute Social Media Strategy •Define and own the enterprise social media strategy across all platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging channels), aligned to brand, commercial, and audience-growth goals for both practitioner and consumer segments. •Set the channel roadmap, publishing cadence, and platform-specific playbooks; decide where Metagenics should lead, participate, or stay out. •Own social KPIs end to end — reach, engagement rate, audience growth, share of voice, community sentiment, and contribution to pipeline and revenue — and report performance to senior leadership. •Manage the social media budget and the platform, listening, publishing, and analytics tech stack. •Build the Customer Engagement Framework •Design and operationalize a customer engagement framework that governs how Metagenics listens and responds across social, community, reviews, and DMs — defining tone, response-time standards, escalation paths, and hand-offs to customer care, medical/regulatory, and sales. •Grow and nurture owned communities and advocacy programs that deepen loyalty, retention, and lifetime value among both practitioners and end consumers. Qualifications: •10 + years in social media, community, or digital marketing, including 3+ years leading and developing teams. •Proven track record building and scaling social and community programs that drove measurable growth in engagement, loyalty, and revenue — ideally in health, wellness, supplements, beauty, CPG, or another highly regulated, trust-driven category. •Deep, current fluency across major social platforms and their formats, algorithms, and creator ecosystems. •Demonstrated experience designing and running influencer/partnership programs, including vetting, contracting, and ROI measurement. •Strong editorial judgment and the ability to translate technical or scientific information into clear, credible, engaging content. •Comfort operating within regulatory and compliance guardrails (e.g., FTC disclosure, health/supplement claims substantiation). •Excellent leadership, communication, and cross-functional collaboration skills, with a data-informed approach to decisions. •Operational familiarity with the professional supplement, functional medicine, or personalized nutrition landscape. •Applied hands-on capability in social listening, community, and analytics platforms. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!