Director, Social Media
McDonald's - Chicago, IL
Hiring: Director, Social Media Company: McDonald's Location: Chicago, IL Job Posted Time: 2026-09-16 21:44:23 Target Skills & Keywords : REST About the job Experience: •70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. Required Skills: •Can I get uhhhhhhhhhh… one growth-minded Social Media and Creator Marketing Director to lead one of the most influential brands on the internet? •If you know how to turn a brand into a cultural main character, keep reading. •Setting the strategy and creative vision for our most important social campaigns, organic and paid, across every platform in the US business. •Building culture-led campaigns and always-on activations that earn mass attention, not just impressions. •Defining our creator strategy alongside our PR and Media teams, leading with genuine fans of the brand and building an always-on creator collective. •Measuring what matters: analyzing KPIs, translating data into insight, and optimizing to grow brand affinity over time. •Partnering with world-class creative and media agencies to take big swings and land them. •And most importantly, collaborating daily with our internal influencer, Brian from Legal, easily the highlight of your day (not a joke). Qualifications: •You know social. You get the modern customer, and you know a small, mighty community will always outpace a vanity follower count. •You’re a social media architect who can build a distinct presence across platforms that actually resonates with fans. •You’re not afraid of business data. You build social plans that ladder up to long-term priorities, not just the fleeting joy of a tweet designed for giggles. •You can read the numbers, prep the reports, pull the insight, and adjust the playbook. •You’re socially obsessed, with your finger permanently on the pulse of culture. •You value long-term community over shock value, and you know the difference between having something to say and just having to say something. •The social media team lives within US Marketing and reports to the VP of our Brand, Content & Culture team. You’ll lead a team of six (including you), powered by internal talent and external agency partners, to set the vision, strategy, and best practices that drive growth, engagement, and brand perception across every platform. •No, you cannot be paid in nuggets. Yes, tasting new products before the rest of the world is officially part of the assignment. •You KNOW social media. (Yes, we’ve said it three times now. That’s how important it is.) •You value long-term community building over shock value. Compensation: •$168,212 - $210,265 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!