Hiring: Director, Product & Segment Marketing Manager Company: NetDocuments Location: Lehi, UT Job Posted Time: 2026-09-12 12:27:23 Target Skills & Keywords : Product Management, Project Management, SaaS, Segment About the job Experience: •7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software •3+ years of experience managing or leading marketing teams Required Skills: •Whether your background is in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise software, we want to hear from you. •What Your Contributions Will Be •Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision-makers, and adoption patterns within each segment •Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases •Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback •Lead competitive intelligence efforts across all segments. Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral •Actively facilitate and support sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools. Ensure sales teams are equipped to engage each segment with relevant messaging and proof points Qualifications: •Understanding of the legal technology landscape (document management, eDiscovery, compliance, legal operations, AI for legal) •The compensation range for this position is:  $220,000 - $245,000 including bonus. Compensation: •$220,000 - $245,000 / year •Flexible work environment (work from home / hybrid options) •The compensation range for this position is:  $220,000 - $245,000 including bonus Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!