Hiring: Director, Product Marketing, GTM Strategy Company: Fleetio Location: United States Job Posted Time: 2026-09-10 12:47:39 Employment Type: Contract / Remote Target Skills & Keywords : Notion, Rails, SaaS, Salesforce About the job Experience: •10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS. •Strong expertise in positioning, messaging, value frameworks, and sales enablement. •Proven ability to translate product innovation into commercial success. •Excellent executive communication and storytelling skills. •Operational familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology. Required Skills: •Create repeatable frameworks that consistently bring new products to market. •Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships. •Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch. •Establish scalable launch readiness processes that support both major launches and continuous product innovation. •Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership. •Own Fleetio's corporate messaging framework and customer value narrative. •Develop positioning that shifts conversations from product features to business outcomes. •Create messaging frameworks for company, platform, products, industries, and strategic initiatives. Qualifications: •You're equal parts strategist, storyteller, operator, and builder. •You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems. •You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market. •You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real. •Most importantly, you're excited about building a function that doesn't exist today. Compensation: •Flexible work environment (work from home / hybrid options) •Multiple health/dental coverage options (100% coverage for employee, 50% for family) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!