Hiring: Director, Product Marketing - AI Company: Genesys Location: New York, United States Job Posted Time: 2026-09-10 10:42:30 Target Skills & Keywords : Zoom About the job Experience: •10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software and experience building and leading high-performing teams. Required Skills: •Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation we use to win in CX — and evolving them as the technology, competitive landscape, and buyer expectations change. •Translate technical innovation into customer value, turning complex AI capabilities into clear, compelling narratives that resonate across technical, business, executive, analyst, and field audiences. •Own the competitive narrative for AI in CX, identifying where Genesys can credibly lead, where competitors are setting the agenda, and how we create meaningful separation in the market. •Build a deep partnership with Product and Engineering, bringing market, customer, and competitive insight upstream to influence priorities and ensuring every major AI capability launches with differentiated positioning, customer proof, and a story the field can sell. •Establish an always-on AI go-to-market motion, testing new programs and channels to build mindshare, create pipeline, improve seller effectiveness, and accelerate customer adoption. •Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI positioning and go-to-market strategy support Genesys’ broader business objectives. •Partner closely across Product, Engineering, Marketing, Sales, Customer Success, Analyst Relations, and other teams to ensure consistent AI storytelling, aligned execution, and shared measures of success. •Turn customer outcomes into market proof, identifying and amplifying compelling AI success stories, including agentic AI use cases that demonstrate measurable business value. Qualifications: •Demonstrated success in owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology — ideally AI, cloud, data, developer platforms, or adjacent categories. •Deep fluency in AI technologies and where the field is headed — including agentic architectures, reasoning models, orchestration, and multi-agent systems — sufficient to speak credibly with engineers and researchers, challenge assumptions, and hold your own when the hard questions come. •Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning, simplifying technically complex products, and creating narratives that changed customer, seller, or market perception. •Strong commercial orientation, with experience connecting product marketing strategy to outcomes such as pipeline, adoption, seller effectiveness, competitive wins, and market perception. •Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments where the market and technology are evolving quickly. •Exceptional communication and storytelling skills, with the ability to move fluidly between technical depth and executive-level clarity. •Strong leadership and interpersonal skills, with a track record of building trust, developing talent, and raising the performance of teams around you. •Skilled in using data, customer insight, and market feedback to make decisions, measure impact, and continuously improve strategy and execution. Compensation: •$163,100 - $286,900 / year •Flexible work environment (work from home / hybrid options) •This role might also be eligible for a commission or performance-based bonus opportunities Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!