Hiring: Director, Personalization & CRM Marketing Operations Company: Realtor.com Location: Austin, TX Job Posted Time: 2026-09-11 10:41:46 Target Skills & Keywords : Agile, Confluence, Data Pipeline, ETL, Financial Planning, Jira, Product Management, Project Management, Scrum, Segment, Snowflake, Splunk, User Experience About the job Experience: •12+ years of experience in CRM or marketing operations, with at least 5 years leading technical teams including CRM ops developers. •At least 5 years leading technical teams including CRM ops developers. Required Skills: •The Director of Personalization & CRM Marketing Operations will lead and build our CRM & Personalization ecosystem. •Serve as the primary orchestrator between Marketing, Product, and Engineering, keeping critical infrastructure migrations on track, guiding a live AI decisioning proof of concept, and improving our Agile team. •Lead the Ops team’s AI transformation — with the goal to drive more efficiencies and campaign delivery through AI. •This is a hands-on leadership role with real ownership: you will represent CRM Operations in executive reviews, remove blockers for CRM and CDP ops developers, and ensure the team continues to accelerate output while maintaining quality. Qualifications: •Bachelor’s degree or equivalent experience. •Deep hands-on expertise with enterprise ESP/CRM platforms — specifically Braze and/or Cordial — including campaign architecture, audience logic, and platform administration. •Proven track record managing large-scale backend migrations where data continuity is the primary risk. •Expert-level command of Agile/Scrum methodologies, with experience running multi-team sprint ceremonies and maintaining delivery velocity. •Strong executive presence: ability to represent operational health to senior leadership, translate technical issues into business impact, and communicate clearly under pressure. •Proven ability to manage vendor relationships and serve as a primary technical point of contact for external MarTech partners. •Deep AI expertise and desire for continuous learning and improvement. Claude Enterprise and Claude Code preferred, with experience connecting various MCPs and building complex workflows, automations, and coding with these tools. •Operational familiarity with Snowflake for understanding and troubleshooting marketing data pipelines. •Applied hands-on capability in AI or ML-driven marketing automation pilots, including POC design, monitoring, and results analysis. •Solid functional working knowledge of Jira, Airtable, Confluence, and Miro for project management and documentation. Compensation: •Immediate eligibility into Company 401(k) plan with 3 Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!