Hiring: Director, Performance Marketing Company: American Society of Clinical Oncology (ASCO) Location: Alexandria, VA Job Posted Time: 2026-09-03 10:40:31 Employment Type: Remote Target Skills & Keywords : Content Strategy, Microsoft Excel, Project Management About the job Experience: •10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels. •Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels. •5 years of experience in a supervisory role. •3 - 5 Years of Digital Performance Agency oversight and media buying. •Applied hands-on capability in project management tools, such as Airtable or a similar platform. Required Skills: •Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making. •Partner cross-functionally with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans. •Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines. •Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy. •Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement. •Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax). •Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results. •Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations. Qualifications: •Extended periods seated or standing at a desk. •High use of computer and other office technology equipment. •Bachelor’s degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience. •Advanced degree (Master’s) in Marketing, Communications, Digital Marketing, or related field. Prior experience with Oncology or other scientific or medical meetings and event marketing. Compensation: •$142,500 - $165,000 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!