Director, Peer-to-Peer Marketing Strategy - Radioligand Therapy
Novartis - East Hanover, NJ
Hiring: Director, Peer-to-Peer Marketing Strategy - Radioligand Therapy Company: Novartis Location: East Hanover, NJ Job Posted Time: 2026-09-10 10:21:07 About the job Experience: •7 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred •5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale Required Skills: •Develop and lead the integrated P2P marketing strategy across the RLT portfolio, aligned to brand, portfolio, and enterprise objectives. •Define the role of peer-to-peer engagement within the broader customer experience and omnichannel marketing strategy. •Translate customer insights, market dynamics, and performance data into actionable strategies that drive meaningful behavior change among healthcare professionals. •Lead the strategic planning and execution of national, regional, and local congress presence across RLT portfolio. •Oversee speaker bureau strategy and execution, ensuring alignment with brand objectives, customer needs, and compliance requirements. •Develop innovative HCP educational programs that support scientific exchange, clinical education, and customer engagement priorities. •Establish performance metrics and measurement frameworks to evaluate the effectiveness of P2P programs and congress investments. •Foster a high-performing, collaborative team culture focused on accountability, innovation, and continuous improvement. Qualifications: •Bachelor's degree in a related field is required •Minimum of 7 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred •Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale •Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team •Transformational leader with strategic experiences to transform the business into next generation engagement •Exhibits curiosity and embraces continuous learning mindset, combining problem-solving, learning agility, and responsible AI practices to reimagine how marketing strategies are developed, executed, and measured for greater customer impact. •Track record of fostering high performing teams •Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders •Demonstrated capacity to develop and deliver resources/programs/tactics on time, on scope, and on budget, with strong financial acumen •Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!