Hiring: Director, Paid Search Company: Razorfish Location: Miami, FL Job Posted Time: 2026-09-13 10:56:56 Target Skills & Keywords : Microsoft Excel, Microsoft Office, Python, Quality Assurance, Risk Management About the job Experience: •7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results. •3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership. Required Skills: •Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. •If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it. •Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance. •Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to enhance return on investment and effectiveness. •Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity. •Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing. •Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s standards and drive client success. •Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights. Qualifications: •Advanced hands-on knowledge of Search Ads 360 (SA360), Google Ads, Google Shopping, and Performance Max, including campaign architecture, bidding, budget management, optimization, troubleshooting, and measurement. •Connect paid search strategy to the full retail customer journey by incorporating ecommerce demand, merchandising priorities, promotions, seasonality, product availability, Local Inventory Ads, regional or store-level goals, and online-to-offline measurement where applicable. •Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions. •Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams. •Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they harmonize with search marketing efforts. •Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel. •Knowledge of online campaign measurement methodologies, with the ability to recommend standards for continual performance improvement. •Innovative mindset with a focus on leveraging emerging technologies to enhance overall performance and operational efficiency. •Strategic thinker capable of developing comprehensive plans that align with client objectives and adapt to changing market trends. •Demonstrated experience in business development, contributing to agency growth and expanding service offerings. Compensation: •Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!