Hiring: Director, Paid Media - CNBC & MS NOW Company: Versant Media Location: Englewood Cliffs, NJ Job Posted Time: 2026-09-11 11:15:43 Employment Type: Hybrid Target Skills & Keywords : Google Analytics About the job Experience: •8+ years of experience leading paid media strategy and execution, preferably within digital media, streaming, subscription, news, or direct-to-consumer businesses. Required Skills: •The Director, News Paid Media will lead the paid media strategy for Versant's News portfolio, supporting both CNBC and MS NOW. This highly visible role is responsible for developing and executing full-funnel paid media strategies that drive customer acquisition and engagement •Paid media plays a critical role in connecting audiences with trusted news brands. This position directly influences subscriber and audience growth by translating business objectives into measurable marketing outcomes, leveraging data, technology, and strategic partnerships to optimize performance across every stage of the customer journey. •Own the end-to-end paid media function as the team's subject matter expert, balancing strategic planning with campaign execution, reporting, optimization, budget management, and operational excellence in a lean, high-impact environment. •Develop and lead full-funnel paid media strategies across CNBC and MS NOW, driving awareness, customer acquisition, engagement, retention, and conversion through data-informed marketing initiatives. •Serve as the direct-to-consumer (DTC) paid media expert, developing acquisition strategies that support subscription and audience growth objectives. •Partner cross-functionally with peer group in Owned Media to help quantify increases in audience reach, campaign frequency, and overall impact. •Partner with internal Marketing, Analytics, Research, Creative, Product, and Finance teams to develop integrated media plans aligned with business priorities. •Lead paid media budget planning, forecasting, financial reconciliation, and internal billing processes while ensuring efficient allocation of funds. Qualifications: •Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent practical experience. •Demonstrated expertise managing full-funnel paid media campaigns across search, social, programmatic, video, connected TV (CTV), and emerging digital channels. •Proven experience driving customer acquisition and optimizing performance across the subscriber lifecycle, including acquisition, conversion, retention, and lifetime value (LTV). •In-depth knowledge of marketing measurement, attribution methodologies, incrementality, and performance analytics. •Advanced analytical skills with the ability to synthesize large, complex datasets into clear insights and actionable business recommendations. •Operational familiarity with marketing technology ecosystems, including mobile app attribution, web analytics, pixel implementation, and CTV measurement. •Exceptional cross-functional collaboration skills with experience partnering across Marketing, Research, Analytics, Creative, Product, Finance, and executive stakeholders. •Excellent communication and presentation skills with the ability to translate technical marketing concepts into meaningful business outcomes. •Operational familiarity with platforms such as Google Ads, DV360, The Trade Desk, Meta Ads Manager, Campaign Manager 360, Google Analytics 4, Adobe Analytics, Kochava, Adjust, Tableau, Looker, or similar technologies. Compensation: •$130,000 - $150,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!