Hiring: Director - Oral Consumer Insights Company: Reynolds American Inc. Location: Winston-Salem, NC Job Posted Time: 2026-09-15 17:59:54 Employment Type: Full-time Target Skills & Keywords: Consumer Insights, Market Research, Oral Nicotine, CPG, Consumer Dynamics, Segmentation, Portfolio Management, Innovation Pipeline, Data Analytics, Cross-Category Insights, Marketing Intelligence, Thought Leadership Experience: - 10+ years in consumer market research and/or related field - CPG experience preferred - Proven experience providing thought leadership and analytical support related to consumer-based data assets - Experience designing, directing, and overseeing primary and syndicated research and analyses - Experience developing fit-for-purpose learning plans aligned to corporate objectives and marketing strategies - Experience driving deep understanding of consumer dynamics within the Oral category and broader nicotine/tobacco landscape - Experience establishing forums for ongoing immersion of leadership teams with consumer-centric recommendations - Experience defining key topics for deep dive analyses (e.g., portfolio management, segmentation, regulatory/flavor bans, shopper journeys, demand moments, concept and marketing communication testing, innovation pipeline development, new product launch impacts) - Experience identifying new sources or optimizing consumer data sources for faster/more agile ad hoc analysis and easier integration via platforms or on-site vendor support - Experience driving a culture of collaboration, innovation, and positive influence on decision-making Required Skills: - Strong understanding of the nicotine industry, especially Oral, and business drivers - Ability to integrate a consumer-led focus to support corporate objectives - Strong credibility and effective leadership, influencing, and presentation skills - Ability to consistently and appropriately challenge existing paradigms and drive continuous improvement - Ability to manage, leverage, and analyze data sources, interpret meaningful trends, and draw conclusions - Ability to understand broader business issues and seek resolution - Ability to participate in and contribute to departmental and cross-functional teams - Ability to develop and implement analyses and reporting activities to drive timely, fit-for-purpose, and actionable business results Qualifications: - Bachelor's Degree in Market Research, Business, or related field required - 10+ years in consumer market research and/or related field - CPG experience preferred - Must be based on-site in Winston-Salem, NC and requires periodic business travel Compensation: Not specified Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!