Hiring: Director of Sales Company: ATS Corporation Location: Madison, WI Job Posted Time: 2026-09-15 12:09:01 Target Skills & Keywords : Segment About the job Required Skills: •Lead, develop, coach, and inspire a high-performing sales team by setting clear expectations, mentoring individual performance, and fostering a culture of accountability, collaboration, and continuous improvement. •Establish and maintain a disciplined sales process, conducting regular pipeline reviews and holding the sales team accountable for opportunity progression, forecast accuracy, and achieving booking targets. •Develop and execute strategic sales initiatives and tactical account plans aligned with the Annual Operating Plan (AOP) to drive bookings, revenue growth, and market expansion. •Coach the sales team in developing effective account strategies, competitive win plans, and consultative selling techniques that improve win rates and customer outcomes. •Design and optimize sales territories based on geography, customer segments, market opportunity, and technical expertise. •Build, strengthen, and maintain executive-level relationships with key customers while supporting strategic business development initiatives. •Partner closely with Engineering, Operations, Service, Marketing, and Finance to develop innovative customer solutions that align with profitability and operational objectives. •Partner cross-functionally with other ATS businesses to identify and execute cross-selling opportunities while strengthening relationships across the ATS organization. Qualifications: •Bachelor’s degree or post-secondary diploma in manufacturing technology, engineering, business administration, marketing, or equivalent. •Over ten (10) years of direct sales experience selling complex, turn-key automated systems. Experience selling packaging, material handling, or automation systems into the food manufacturing industry is a plus. •Demonstrated success in developing new business, executing consultative sales strategies, negotiating and closing six-figure capital equipment contracts, and consistently achieving or exceeding revenue objectives. •Minimum five (5) years of sales leadership experience building, coaching, and leading high-performing sales teams utilizing consultative, ROI-driven, and value-based selling methodologies. •Strong leadership presence with the ability to inspire high performance, influence cross-functional teams, develop talent, and foster a culture of accountability, collaboration, and continuous improvement. •Strong analytical and business acumen with demonstrated expertise in sales forecasting, pipeline management, KPI reporting, and data-driven decision making. •Comprehensive expertise in manufacturing operations and customer production challenges, with the ability to translate Paxiom's technical capabilities into compelling business solutions that improve safety, labor utilization, productivity, capital investment, and operational efficiency. •Advanced proficiency with ERP and CRM platforms, including experience managing quotations, sales orders, forecasting, backlog, commercial reporting, and manufacturing product structures. •Solid functional working knowledge of manufacturing systems, product structures, engineering change processes, and production planning as they relate to quoting, order execution, and commercial execution. Compensation: •Comprehensive health, dental, vision, life, and disability benefits Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!