Hiring: Director of Product Company: Capitol Broadcasting Company Location: Raleigh, NC Job Posted Time: 2026-09-15 14:06:17 Target Skills & Keywords : A/B Testing, Amplitude, Android, Figma, Jira, Mixpanel, Product Management, iOS About the job Required Skills: •Owns product growth across all WRAL Media platforms, including WRAL and FOX 50 broadcast properties, WRAL.com, the WRAL News app, the WRAL Weather app, and CTV / smart TV apps. •Sets the product roadmap, prioritization, user-experience standards, and growth goals across platforms. •Translates product opportunities into revenue-ready packages in partnership with Sales, Brand, News, and Technology. •Owns product-side strategy for personalization, engagement, app utility, distribution, and audience growth. •Establishes measurement and success criteria for product initiatives and reports on growth against goals. •Serves as the eventual organizational home for the Data & Insights function. •Defines, scopes, and selects the future Go-to-Market Strategy Lead once the product organization is established. Qualifications: •Bachelor’s degree in a related field, or an equivalent combination of education and experience. Seven or more years of digital product management experience — ideally in media, news, streaming, or consumer applications — including experience owning a roadmap and leading cross-functional initiatives. •Demonstrated record of growing digital audience, engagement, or revenue across web and mobile; experience with multiple platforms including web, iOS/Android, and CTV/smart TV. •Proficiency with product analytics platforms (e.g., GA4, Amplitude, or Mixpanel), roadmap and design collaboration tools (e.g., Jira, Productboard, Figma), A/B testing frameworks, and modern web/app content management systems. •Excellent written and verbal communication skills; able to align and influence stakeholders across Sales, Brand, News, Technology, and executive leadership. •Strong strategic and analytical thinking; able to translate ambiguous opportunities into prioritized, measurable product plans. •Direct experience with CTV / FAST applications and connected-TV product growth. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!