Hiring: Director of Product Marketing Company: Nielsen Location: United States Job Posted Time: 2026-09-10 10:58:14 Target Skills & Keywords : Product Management, SaaS, Segment, Stakeholder Management About the job Experience: •10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team. Required Skills: •Gracenote, a Nielsen company, helps media and entertainment companies around the world connect audiences with the content they love. Gracenote’s entertainment metadata and IDs power the entertainment ecosystem, from creation to distribution through discovery and monetization. •We are seeking a Director of Product Marketing to lead global go-to-market strategy, positioning and commercialization across Gracenote’s portfolio of data, IDs and AI-powered content solutions for media, entertainment and advertising customers. •This senior leader will own the product marketing strategy end-to-end—from market insight and positioning through launch, adoption, and expansion—partnering closely with Product, Sales, Customer Success and other Marketing functions to drive revenue growth and product adoption. •Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems. •Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points. •Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does—and does not—do for the business. •Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms. •Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles. Qualifications: •8–10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team. •Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team’s strategic impact. •Strong background in data, SaaS, ad tech, media, streaming or related domains; familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus. •Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success. •Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams. •Comfortable operating in a matrixed, global environment and balancing strategic leadership with rolling up the sleeves for hands‑on execution. •Enabling your best to power a better media future. Compensation: •This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!