Hiring: Director of Marketing Company: Commence Location: Virginia Beach, VA Job Posted Time: 2026-09-10 14:44:16 Employment Type: Full-time / Remote Target Skills & Keywords : Salesforce About the job Experience: •10+ years of progressive marketing experience, including 5+ years leading marketing teams at the director level or above. Qualifications: •The right candidate has marketed technology-driven businesses to both government and commercial buyers, understands the distinct rhythms of federal capture marketing versus commercial demand generation, and can translate complex health data and AI capabilities into a clear, differentiated market narrative. •Own and evolve the Commence brand across all channels, ensuring consistency of visual identity, voice, and positioning as the company scales organically and through acquisition. •Build and execute the annual marketing strategy and budget in direct alignment with growth targets, pipeline objectives, and the corporate development roadmap. •Lead, develop, and scale the marketing and branding teams, including agency and contractor relationships, with clear accountability for output quality and measurable impact. •Drive demand generation and account-based marketing for commercial health buyers (payers, health systems, insurers) while supporting federal capture with targeted thought leadership, conference strategy, and customer-facing collateral. •Partner with business development and capture teams to produce win-oriented content: capability statements, case studies, white papers, proposal support materials, and executive briefing assets. •Position Commence's proprietary technology platform and AI capabilities credibly in a market where trust, compliance, and clinical rigor matter as much as innovation. •Own digital presence end to end: website, SEO/SEM, social channels, email programs, and marketing analytics, with disciplined measurement of pipeline contribution and cost per opportunity. •Lead public relations, analyst relations, and executive visibility programs, including awards, speaking placements, and earned media in federal health and health technology press. •Support M&A activity with brand integration playbooks, rebrand execution for acquired companies, and communications support through diligence and close. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!