Hiring: Director of Marketing, Digital (Nelson Books) Company: HarperCollins Christian Publishing Location: Nashville, TN Job Posted Time: 2026-09-15 10:24:26 About the job Experience: •7-8 years in a marketing or related field role •8 years in a marketing or related field role Required Skills: •In consultation with the title marketers and other digital marketing directors, support the execution of digital marketing activity for the Nelson Books team across all channels including support for online advertising activities, promotional emails, direct to consumer initiatives, and social media outreach to target audiences. •Manage creation of digital marketing assets for internal and external email lists, blogs, affiliates, paid search, and social media marketing. •Interface directly with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong digital marketing strategy. •Identify online media outlets, execute media buy, set up target audiences, budgets, and bids. This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, TikTok, Spotify, etc. •Monitor and track progress of digital ad campaigns on Amazon, Google, YouTube, TikTok, Meta, and other platforms and make real-time optimization to ensure ROI for each campaign. •Oversee management of metadata projects (SEO & keyword strategy) with editorial and marketing operations. •Develop and execute eBook and audiobook promotional strategy in collaboration with Digital Sales team. •Develop and execute multi-title programmatic digital marketing campaigns especially for seasonal opportunities. Qualifications: •Well-versed in digital marketing campaigns •Bachelor’s in marketing, Digital Marketing, or related field preferred •K nowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity. Familiarity with book publishing, highly preferred. •Must be able to work independently under tight deadlines •Must possess the skill to set priorities and problem solve •Strong computer skills are necessary, especially Microsoft Office. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!