Hiring: Director of Global Paid Media Company: Infor Location: Atlanta, GA Job Posted Time: 2026-09-03 11:33:01 Target Skills & Keywords : Digital Transformation, SaaS, Salesforce, User Experience About the job Required Skills: •Infor is seeking a Director of Global Paid Media to lead and own the end-to-end paid media strategy — spanning geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and is central to Infor's industry-led GTM strategy for B2B SaaS. •Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework. •Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance. •Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution. •Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year. •Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels. •Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound •Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management. Qualifications: •Paid media strategy experience in B2B technology or enterprise software. •Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms. •Identify, test, and scale new and emerging paid media channels by leveraging advanced AI techniques and predictive modeling to diversify the advertising mix and drive efficient growth •Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship. •Familiarityth Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments. •Knowledge of SEO/GEO/AEO strategy and how paid and organic programs are integrated. •Exposure to emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT. Compensation: •$187,000 - $250,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!