Hiring: Director of eCommerce Strategy Company: Heartland Food Products Group Location: Indianapolis, IN Job Posted Time: 2026-09-10 10:37:35 Target Skills & Keywords : A/B Testing, Google Analytics, Java, Shopify, User Experience About the job Experience: •10 years of experience in ecommerce and social media. •Minimum 10 years of experience in ecommerce and social media. Required Skills: •ECommerce Strategy & Execution - Own the overall ecommerce strategy for all brands while driving growth across all key performance indicators (KPIs), including conversion rate, AOV, and units per order. •Develop and implement data-driven CRO strategies to improve site performance and optimize the customer journey. •Partner with cross-functional teams to align ecommerce strategy with broader business objectives. •Develop and implement personalization strategies using customer data to create tailored shopping experiences for prospective and repeat customers. •Oversee the performance and growth of the Amazon business, Javahouse.com, Walmart.com, Tik Tok Shop, Mass Merchandizing, Club and other future specialty.com sites, ensuring all align with company objectives. •Partner with the ecommerce Manager to develop strategies to increase sales, improve product discoverability, and manage the end-to-end eCommerce shopping experience. •(CRO) Own and execute CRO strategies, including A/B testing, to improve conversion rates and other key ecommerce metrics. •Leverage tools like Google Optimize and Shoplift among others to evaluate and refine customer journeys. Qualifications: •ECommerce CPG leadership experience in Food & Beverage including experience with Walmart, Amazon and supermarkets. •CRO Expertise: Proven track record of driving conversion rate optimization, including upsells, cross-sells, and AOV growth strategies. •Technical Knowledge: Deep understanding of Shopify Plus features, applications, and integrations; familiarity with ecommerce analytics tools (e.g., Google Analytics, Shopify Analytics). •Strategic Thinking: Strong ability to connect ecommerce strategy with business goals and identify high-impact opportunities for growth. •Leadership Skills: Demonstrated success managing and mentoring high-performing teams, other leaders, and external partners/agencies. •Amazon Proficiency: Expertise in managing and scaling Amazon business and all other brand ecommerce platforms, including knowledge of SEO and product listing optimization. •Analytical Skills: Data-driven mindset with the ability to interpret and act on performance metrics to inform strategy and tactics. •Communication: Exceptional verbal and written communication skills with the ability to present complex ideas clearly and persuasively. •Initiative and Follow-Through: Proven track record of uncovering new approaches and implementing to drive business results. •BS/BA in Business, Supply Chain Management, or a related field is required. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!