Hiring: Director of Culture Marketing Company: Bumble Inc. Location: New York, NY Job Posted Time: 2026-09-03 10:58:31 Target Skills & Keywords : Embedded Systems, Product Strategy, React About the job Required Skills: •The Director of Culture Marketing will be responsible for identifying, interpreting, and activating cultural insights that drive brand relevance and business impact. •Part strategist, part trend forecaster, and part operator, this person will translate what is happening in culture into actionable recommendations, marketing programs, content, and product opportunities. •They will serve as an advisor to leadership, a hands-on leader responsible for developing initiatives that strengthen Bumble's connection to Gen Z, and the owner of frameworks to ensure Gen Z cultural intelligence is embedded across the organization. •Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize. •Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z. •Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance. •Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble. •Partner closely with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing teams to ensure campaigns, content, partnerships, and owned social channels consistently reflect emerging cultural trends and Gen Z behaviors. Qualifications: •Has a deep and intuitive understanding of Gen Z culture. •Is able to combine deep cultural intuition with strategic business thinking. •Is naturally curious and deeply immersed in digital culture. •Has strong instincts for what feels relevant, authentic, and influential. •Is equally comfortable advising executives and collaborating with creative teams. •Can translate observations into actionable business recommendations. •Has a strong point of view and is willing to challenge conventional thinking. •Possesses an extensive network across creators, cultural influencers, emerging communities, and trendsetters. •Understands how culture influences consumer behavior, brand perception, and product adoption. Compensation: •$165,000 - $200,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!